Sub Club Soundsystem is an annual music event in Glasgow. Brining djs from around the globe to an icnoic venue in thr city centre, the Art and Barras Centre in Glasgow.
We were asked to design an identity and campaign for the festival. We adopted a bold graphic pallette, and typographic language that created a voice for the brand. The logo was developed to relate directly to the distinct windows in the Art and Barras centre.
The result was a poster campaign across Glasgow, and a new identity system that can exist alongside the historic Subclub identity.