A playful identity created for the Battersea flower station apart of London’s famous Battersea Power Station. The installation was created to be apart of this years Royal Chelsea Flower Show.

As a destination that sits on the river bank of London, in a sea of modern architecture this identity was created to juxtapose against its surrounding creating a vibrant dynamic between it and the building it sits in. The brand colors are all derived from flowers types that are apart of this years Royal Chelsea Flower Show. Bold silhouette shapes that represent plants and flowers were use to create a wild garden, the garden explodes and spreads across each of the brand assets.

The logotype has been developed to mimic the iconic towers on the Battersea Power station, creating a visual link back to the pop ups destination.

Creative Direction
Art Direction